Story Based Question
Let’s say you run a small but growing bakery with a strong local following. One morning, you wake up to find that a popular food blogger has mentioned your bakery in a blog post, describing how amazing your chocolate croissants are. While they didn’t directly link to your website, they included your bakery’s name. You’re excited about the mention but realize you could use that to get a backlink, which would help your SEO efforts. Now you’re wondering, how can you turn this brand mention into a backlink?
Exact Answer
To turn a brand mention into a backlink, you need to reach out to the person who mentioned your brand and kindly ask them to add a link to your website. This can be done through a polite, personalized email or message.
Explanation
When a brand is mentioned without a backlink, it’s a missed opportunity to boost your SEO. Backlinks are essential for improving your website’s authority and search engine rankings. A backlink from a relevant, high-quality site tells Google that your website is trustworthy and valuable.
In the case of the food blogger, you have an opportunity to convert that mention into a backlink. Here’s how to approach it:
- Identify the Mention: The first step is to confirm the mention of your bakery. In this case, the blogger mentioned your bakery’s name but didn’t link to your website. A mention without a link is a potential, untapped SEO opportunity.
- Reach Out Politely: Now, you need to get in touch with the blogger or the content creator who mentioned your brand. You don’t want to be pushy—just polite. Craft a friendly, professional message or email explaining how grateful you are for the mention and kindly ask if they could add a link to your bakery’s website.Here’s a sample message:
“Hi [Blogger’s Name],
I wanted to thank you for mentioning [Your Bakery Name] in your recent blog post about chocolate croissants! It was such a pleasant surprise to see your kind words.
If possible, would you mind adding a link to our website in your post? It would be incredibly helpful for us as we continue to grow. Here’s the link: [Your Website URL].
Thanks again for your support! Looking forward to seeing more great posts from you.Best,
[Your Name]”
- Be Clear and Specific: Mention the exact post or article where your bakery was mentioned. This gives the blogger context and makes it easier for them to add the link.
- Offer Something in Return: While it’s not mandatory, offering a small incentive (like a discount or free treat) could encourage them to add the backlink.
Example
You run a bakery called “Sweet Treats Bakery,” and a food blogger recently posted an article titled “Top 5 Must-Try Bakeries in the City.” In the post, they mention how much they love your chocolate croissants but didn’t include a link to your website.
Now, you reach out to them with the following message:
“Hi [Blogger’s Name],
I’m thrilled that you included Sweet Treats Bakery in your list of top bakeries in the city! We’ve already had some of your readers visit us because of your mention.
Would you be able to add a link to our website in your article? It would help us so much, and we’d really appreciate the extra love. Our website is [www.sweettreatsbybakery.com].
Thanks again for sharing our love for chocolate croissants!
Best regards,
[Your Name]”
If the blogger adds the link, you’ve successfully turned a brand mention into a powerful backlink that boosts your SEO! This simple process can have a significant impact over time. By doing this consistently, you’re not just relying on mentions but also gaining valuable backlinks that improve your online presence.