Story Based Question
You’ve just launched a new line of eco-friendly skincare products on your website. As part of your marketing strategy, you’ve started paying attention to how your products are showing up in voice search results. You notice that many of your customers are asking voice assistants questions like “What’s the best natural moisturizer for sensitive skin?” or “How do I use an organic face serum?” You realize you could optimize your product descriptions to perform better in voice search. But you’re wondering, “How do I write product descriptions that not only engage customers but also rank higher in voice search?”
Exact Answer
To optimize product descriptions for voice search, focus on using conversational, long-tail keywords, answer specific questions users might ask, and highlight key product features in a natural, helpful way. Aim for clarity, conciseness, and relevance to match how people speak in voice searches.
Explanation
Optimizing product descriptions for voice search requires writing content that sounds natural and directly answers the types of questions users typically ask voice assistants. Here’s how you can approach it:
- Use Conversational and Long-Tail Keywords
- People tend to use long-tail, conversational phrases in voice search, like “What’s the best moisturizer for dry skin?” instead of just typing “best moisturizer.” Product descriptions should include these natural, question-based phrases to match how people speak.
- How to do it: Focus on writing descriptions that sound like real conversations. Instead of just listing features like “contains organic ingredients,” add context like “Our organic face serum is perfect for anyone with sensitive skin looking for a gentle, nourishing formula.”
- Example: For a face serum, you could write: “Looking for a natural serum to brighten your complexion? Our Organic Glow Face Serum is packed with vitamin C to give you a fresh, radiant glow without harsh chemicals.”
- Answer Common Voice Search Questions
- Many voice searches are question-based, such as “How do I use a face mask?” or “What’s the best shampoo for curly hair?” Optimizing product descriptions to answer these types of questions can increase your chances of appearing in voice search results.
- How to do it: Think about what questions users might ask when considering your product, and incorporate these questions and answers into your descriptions. You want your descriptions to anticipate user intent.
- Example: If you sell a night cream, you could include: “How do I use Night Radiance Cream? Simply apply a thin layer to your face before bed, and wake up to smoother, softer skin.” This directly addresses a likely voice search query.
- Focus on Benefits and Features in Simple Language
- People using voice search want quick, easy answers. Simplify your language and avoid jargon. Focus on the benefits of the product rather than just listing technical details. Voice search tends to favor content that’s simple, clear, and easy to digest.
- How to do it: Break down product benefits in a way that answers a specific need or desire, like “hydrates skin,” “reduces wrinkles,” or “brightens complexion.” Make it easy for a voice assistant to pull this info and speak it back.
- Example: Instead of writing “contains 15% glycolic acid and sodium PCA,” write something like “Our facial scrub gently exfoliates and removes dead skin cells for a smoother, more glowing complexion.” This is more natural for voice search.
- Add Local Relevance for “Near Me” Queries
- If your product is available locally, it’s important to optimize for local voice search. Users often ask voice assistants for information about products and services “near me.” Incorporating location-specific keywords in product descriptions can help you appear in these local search results.
- How to do it: If you offer local delivery or have a physical store, include location-based phrases like “available in [your city]” or “shop now in [your region].”
- Example: “Find our Organic Night Cream in stores near San Francisco or get it delivered to your doorstep today.” This caters to local voice search queries.
Example
Let’s say you sell an Organic Face Moisturizer that you want to optimize for voice search. Here’s how you would tweak the product description:
- Step 1: Use conversational phrases:
“Looking for a natural moisturizer that hydrates and nourishes your skin all day? Our Organic Hydration Moisturizer is perfect for anyone with dry skin, packed with aloe vera and vitamin E to keep you feeling fresh.”
This speaks directly to how someone might ask a voice assistant: “What’s the best moisturizer for dry skin?” - Step 2: Answer common voice search questions:
“How do I use this moisturizer? Simply apply a small amount to your face in the morning and night after cleansing to lock in hydration.”
This is likely the type of question someone might ask when considering your product. - Step 3: Highlight benefits in clear, simple language:
“This moisturizer is made with all-natural ingredients and is gentle enough for sensitive skin. It provides deep hydration without any heavy, greasy feeling.”
This answers the “what is it” and “why should I buy it” in terms that are easy for a voice assistant to relay. - Step 4: Incorporate location-based terms for local voice search:
“Available for pick-up in Los Angeles or delivered straight to your home, our Organic Hydration Moisturizer is perfect for all skin types.”
This helps capture people who are looking for local options.
By optimizing your product descriptions with conversational, long-tail keywords and answering specific questions, you make your content more likely to appear in voice search results.
To optimize your product descriptions for voice search, focus on conversational language, answering common questions, and highlighting product benefits. By creating clear, helpful, and locally relevant content, you can increase your chances of ranking in voice search results and engage potential customers more effectively.