Story Based Question
You’ve recently launched a new recipe app, and while the app looks great, it’s not showing up in the search results as much as you expected. You know that the app subtitle plays a role in App Store Optimization (ASO), but you’re not sure how to use it to its full potential. You ask yourself, “What role does the app subtitle play in ASO, and how can I optimize it for better visibility?”
Exact Answer
The app subtitle is a crucial part of ASO because it allows you to include additional keywords, enhance your app’s description, and make it more appealing to users. Optimizing the subtitle helps improve search rankings, provide clarity, and attract potential users.
Explanation
The app subtitle is one of the key factors in your app’s visibility and search rankings. It gives you an additional opportunity to convey your app’s value and purpose while integrating important keywords that can boost discoverability. Here’s how the subtitle can help in ASO:
- Keyword Integration
- Similar to the app title, the subtitle gives you a chance to incorporate additional relevant keywords that users are likely to search for. However, it’s important not to repeat keywords already used in the title. Instead, the subtitle should complement the title and target other relevant terms.
- For example, if your app title is “Recipe Finder,” your subtitle could include something like “Healthy Recipes for Quick Meals” or “Meal Plans for Busy Cooks.” This targets specific search terms that the app title alone might not.
- Clarifying Your App’s Value
- The subtitle should communicate what makes your app valuable or unique. You have a small space (usually 30-40 characters) to get the message across, so it’s important to focus on your app’s key features or benefits.
- For example, if your recipe app specializes in easy, 30-minute meals, the subtitle might be “30-Minute Easy Recipes for Busy People,” making it clear what users can expect from the app.
- Appeal to User Intent
- Users often search for specific features or solutions, so your subtitle should align with their search intent. If your app solves a problem or caters to a niche, make sure your subtitle reflects that.
- If your app provides vegan recipes, a subtitle like “Vegan & Gluten-Free Meal Ideas” directly targets a specific audience and their needs.
- Better Discoverability
- Just like keywords in the title, the words in your subtitle can improve your app’s discoverability. The App Store uses both the title and subtitle to determine your app’s relevance to a search query. If you include important, high-volume keywords in your subtitle, you can rank higher in relevant searches.
- Compete with Similar Apps
- The subtitle can give your app an edge over competitors. For example, if you’re competing with several other recipe apps, a subtitle that emphasizes a unique feature (like “Quick Vegan Recipes” or “Healthy Family Meals”) can make your app stand out more in search results.
Example
Let’s look at your recipe app again:
- Keyword Integration:
You’ve already used “Recipe Finder” in your title, so in the subtitle, you can add keywords like “Healthy,” “Quick Meals,” or “Easy Cooking.” A good subtitle might be:- “Healthy Recipes for Quick & Easy Meals”
- “Quick Meal Plans for Busy Families”
- Clarifying Your App’s Value:
If your app is all about making cooking easier for busy people, the subtitle could reflect that value:- “Simple, Fast Recipes for Busy Cooks”
- “Quick & Healthy Recipes for Busy Lives”
- Appeal to User Intent:
You can target specific types of users, like people looking for healthy options or those with dietary restrictions:- “Vegan Recipes for Every Meal”
- “Gluten-Free Cooking Made Easy”
- Better Discoverability:
Your app’s subtitle could help you rank for search queries like “easy recipes,” “healthy cooking,” or “quick meals” by adding them strategically to the subtitle:- “Healthy & Quick Recipes for Every Day”
- Compete with Similar Apps:
If there are a lot of recipe apps, your subtitle can highlight what makes yours unique:- “Quick & Tasty Meals in 30 Minutes or Less”
- “Meal Planning for Busy Families Made Simple”
By using your subtitle effectively, you’re giving your app more chances to show up in relevant searches, while also making it clear to users what your app offers.