Story-Based Question
Imagine you manage a website offering financial advice, and your page on “How to Save for Retirement” isn’t ranking well. You notice competitors’ pages outrank you, even though your tips are solid. After some research, you discover they have more detailed author bios, expert endorsements, and links to credible studies. You ask yourself—how can you improve your page’s E-A-T to compete effectively?
Exact Answer
To improve a webpage’s E-A-T, focus on showcasing expertise through detailed author bios, building authoritativeness with backlinks from credible sources, and enhancing trustworthiness with secure site practices and transparent policies.
Explanation
Improving E-A-T requires deliberate steps to demonstrate your content’s quality and reliability.
- Enhance Expertise
Clearly highlight the qualifications of the content creator. Add detailed author bios that explain why the writer is an authority on the topic. For financial advice, this could mean noting certifications like CFP (Certified Financial Planner) or relevant years of experience. - Build Authoritativeness
Earn backlinks from reputable sites in your niche. For instance, if financial institutions or popular blogs link to your page, it signals to Google that your content is reliable. Collaborating with recognized experts or citing authoritative sources also reinforces this. - Boost Trustworthiness
Trust starts with transparency. Use HTTPS for secure browsing, include clear terms of service and privacy policies, and add contact information to show users you’re legitimate. For financial advice, ensure your claims are backed by trustworthy data, like studies from government agencies or well-known institutions.
Example
For your “How to Save for Retirement” page:
- Expertise: Add an author bio for the writer, stating their credentials like financial planning certifications. Include a section highlighting your team’s experience with retirement planning.
- Authoritativeness: Link to sources like government retirement programs or financial journals. Collaborate with an expert to contribute a quote or co-author the article. Earn backlinks by writing guest posts for finance blogs.
- Trustworthiness: Display user testimonials about how your advice helped them save. Add a secure payment method if you offer financial tools, and ensure an easy-to-find “Contact Us” page for inquiries.
By strengthening E-A-T, your page will better meet Google’s quality standards and build trust with both search engines and users.