Story Based Question
You run a small online store selling handmade jewelry. Lately, you’ve noticed an uptick in traffic from voice searches, especially when users ask questions like, “What’s the best gift for my wife’s birthday?” or “How do I clean silver jewelry?” Curious about how you can capture even more voice search opportunities, you decide to dive deeper into keyword research. You think to yourself: “How can I use keyword research tools to identify more voice search opportunities and fine-tune my content for those specific queries?”
Exact Answer
To identify voice search opportunities using keyword research tools, focus on long-tail, conversational keywords, search intent, and question-based queries. Tools like Google Keyword Planner, Ahrefs, and SEMrush can help you discover phrases people are asking, which are ideal for voice search optimization.
Explanation
Voice search queries tend to be longer and more conversational than traditional typed searches. People speak naturally when using voice assistants like Siri or Google Assistant, which means they tend to ask questions like “What’s the best way to store jewelry?” or “How do I remove tarnish from silver jewelry?” Identifying these voice search opportunities requires some strategic keyword research. Here’s how to do it:
- Focus on Long-Tail Keywords
- Voice search is often conversational and more detailed than typical text-based search. Long-tail keywords, which are more specific and contain more words, are the key to voice search optimization.
- How to find them: Use keyword research tools like Google Keyword Planner or Ahrefs to look for long-tail keywords related to your niche. For example, if you sell jewelry, you might find long-tail keywords like “how to choose the right engagement ring” or “best silver jewelry for sensitive skin.” These are the types of queries that are more likely to be spoken rather than typed.
- Example: When researching for your jewelry site, you might discover that people are asking, “How can I tell if a ring is real silver?” This is a voice-search-friendly query that you can target with optimized content.
- Look for Question-Based Keywords
- Voice search is question-oriented. People often ask questions starting with “what,” “how,” “why,” and “where.” Identifying these types of queries is essential for optimizing for voice search.
- How to find them: Use keyword research tools to filter out queries that begin with question words. Tools like SEMrush and Answer the Public allow you to enter a seed keyword (like “silver jewelry”) and generate a list of questions people are asking.
- Example: Through your research, you might find a question like, “What’s the best way to clean silver jewelry?” This is the type of query a voice assistant would likely pull from when answering a voice search.
- Understand Search Intent
- Voice searches are typically informational, meaning users are looking for answers or solutions. Identifying the search intent behind these queries can help you create content that directly answers users’ needs.
- How to find them: Use tools like Ahrefs or Google Trends to analyze keyword intent. Look for terms that suggest users are seeking answers, like “how to,” “why does,” or “what is.”
- Example: Someone might search “How to choose a necklace for my wife’s birthday?” A content page on your jewelry site that answers this question and offers tips or suggestions could rank well in voice search results.
- Leverage Local Search Keywords
- Many voice searches have a local focus, especially for queries like “near me” or “local.” If you have a physical store or offer local services, it’s essential to optimize for these types of queries.
- How to find them: Use Google Keyword Planner or Moz Keyword Explorer to identify local keywords that people are searching for in your area, like “best jewelry store in [your city].”
- Example: If you run a store in Los Angeles, people may ask, “Where can I buy custom jewelry near me?” By targeting local voice search terms, you ensure your business appears in relevant voice search results for users in your area.
Example
Let’s say you’re optimizing a jewelry website for voice search. Here’s how to identify voice search opportunities using keyword research tools:
- Step 1: You start by using Google Keyword Planner to find long-tail keywords related to your jewelry products. You enter terms like “silver jewelry” and discover a long-tail keyword: “How do I clean silver jewelry at home?” This is a great question-based keyword that fits well with voice search queries.
- Step 2: You turn to Answer the Public and search for “jewelry.” It generates a list of questions like “What is the best way to store necklaces?” and “How do I know if my ring is real gold?” These are natural, conversational queries that users might ask voice assistants, so you decide to create blog posts that answer these questions.
- Step 3: Using Ahrefs, you analyze the search intent behind the keywords you’ve identified. You see that people are primarily looking for informational content (how-to guides, cleaning tips, etc.), so you tailor your blog and product pages to match these needs.
- Step 4: Finally, you use Google Keyword Planner to look up local search terms and discover keywords like “custom jewelry Los Angeles” and “best jewelry store in LA.” You optimize your site with these local terms so you can show up when people in your area use voice search to find your store.
By focusing on long-tail, question-based, and local keywords, you can ensure your content aligns with voice search queries and is more likely to appear in voice search results.
Keyword research tools are essential for identifying voice search opportunities. By focusing on long-tail, conversational keywords, question-based queries, and local search terms, you can optimize your content to capture more voice search traffic. Make sure to use tools like Google Keyword Planner, Ahrefs, and Answer the Public to discover the types of questions users are asking, and align your content with their needs.