Story Based Question
You run a popular DIY home improvement blog where you share tips, tutorials, and product reviews. One day, you notice that more people are finding your content through voice search, but it seems like they’re specifically asking questions like “How do I install a new faucet?” or “What’s the best paint for a living room?” However, you’re not ranking for these types of queries as much as you’d like. You start to think: “How can I optimize my content to show up for these ‘who,’ ‘what,’ ‘where,’ ‘why,’ and ‘how’ questions in voice search?”
Exact Answer
To optimize content for questions starting with “Who,” “What,” “Where,” “Why,” and “How,” create detailed, clear, and concise answers that directly address these questions, using natural language and relevant long-tail keywords.
Explanation
Voice search is all about matching the natural, conversational way people ask questions. When users interact with voice assistants, they often begin their queries with words like “who,” “what,” “where,” “why,” and “how.” To rank well for these questions, you need to ensure your content is structured to answer them directly. Here’s how you can optimize for each of these question words:
- “Who”
- These questions typically ask about people, businesses, or entities. Answer them by providing relevant information about people or brands. For example, if someone asks, “Who is the best plumber in [City]?” you could have a page dedicated to the top plumbing services in that area.
- “What”
- “What” questions usually ask for explanations, definitions, or product recommendations. Focus on providing clear, concise, and informative answers. For example, if someone asks, “What is the best type of wood for a deck?” provide a quick summary, followed by more details.
- “Where”
- “Where” questions are location-based. To rank well, ensure your content is optimized for local search by mentioning locations and using local keywords. For instance, “Where can I buy tools near me?” requires your page to highlight your store’s address, hours, and availability.
- “Why”
- “Why” questions typically seek reasons or explanations. To optimize for these, give straightforward, informative answers. For example, if someone asks, “Why should I use a primer before painting?” provide a clear explanation of the benefits of using primer.
- “How”
- “How” questions often ask for tutorials, instructions, or step-by-step guides. These are great for blog posts, FAQs, and how-to articles. For example, if a user asks, “How do I install a new faucet?” you can create a detailed guide on the process, with clear headings and bullet points.
Example
Let’s say you decide to optimize your DIY home improvement blog for questions starting with “who,” “what,” “where,” “why,” and “how.” Here’s how you can approach each question type:
- Step 1: Research Common Queries
You identify the most common questions in your niche, such as:- “What’s the best way to paint a wall?”
- “How do I remove old wallpaper?”
- “Where can I buy high-quality paint near me?”
- “Who should I hire to install hardwood floors?”
- “Why do I need a level when hanging pictures?”
- Step 2: Create Targeted Content
For each of these questions, you write clear, concise answers. For example:What’s the best way to paint a wall?“The best way to paint a wall is by first cleaning it, then applying a primer before painting with high-quality paint. Use long strokes for a smooth finish.”How do I remove old wallpaper?“To remove old wallpaper, start by using a wallpaper scraper and a solvent to loosen the adhesive. Once the wallpaper is removed, clean the wall surface before painting.” - Step 3: Optimize for Voice Search
- Use natural, conversational language.
- Keep answers short and direct, as voice search favors brevity.
- Structure your content in bullet points or numbered lists for clarity.
A user asks their voice assistant, “What’s the best way to paint a wall?” The assistant pulls your optimized content, providing a clear and quick answer from your site.
Optimizing for questions that begin with “who,” “what,” “where,” “why,” and “how” helps improve your chances of ranking in voice search. Directly address each question with clear, concise, and well-organized content to match the conversational nature of voice queries.