Story Based Question
You’re part of the SEO team for an online retailer that sells eco-friendly products. The company has noticed an increase in customers using voice search for shopping queries, such as “Where can I buy reusable water bottles?” or “Best eco-friendly products near me.” However, your current content doesn’t seem to be ranking highly for these voice search queries, and your team is looking for ways to improve.
You discover that Natural Language Generation (NLG) tools could help by automatically creating content that aligns with how people naturally speak and search. Your team is curious and asks: “How can we use NLG tools to optimize for voice search?”
This leads to the key question: How do you use Natural Language Generation (NLG) tools to optimize for voice search?
Exact Answer
To use NLG tools for voice search optimization, you can generate content that aligns with natural, conversational language, create concise and clear answers for common queries, and ensure your content matches the tone and style of voice search interactions.
Explanation
Natural Language Generation (NLG) tools use AI to create human-like text based on data inputs. When optimized for voice search, these tools can create content that mimics the way people naturally speak, which is essential for improving visibility in voice search results. Here’s how NLG can help:
- Generate Content Aligned with Natural, Conversational Language
People use voice search to ask questions in a conversational tone. NLG tools can automatically generate content that reflects this style, which is more likely to match the way voice assistants interpret and respond to queries.- Action: If a user asks, “What are the best eco-friendly products to buy online?”, NLG tools can generate an answer that reads more naturally, like, “Here are the top eco-friendly products available for purchase online, including reusable water bottles, bamboo toothbrushes, and organic cotton bags.” This ensures that the content matches the natural tone of voice searches.
- Create Concise and Clear Answers for Common Queries
Voice search users want quick, straightforward answers. NLG tools can help generate short, clear responses to common questions, improving the chances of your content being selected for voice search.- Action: If someone asks, “Where can I find eco-friendly products near me?”, NLG tools can automatically generate a concise answer: “You can find eco-friendly products at local stores or order online from eco-friendly retailers.” The clarity and conciseness increase the likelihood of this answer being read aloud by voice assistants.
- Match the Tone and Style of Voice Search Interactions
Voice searches often involve specific phrasing and casual language. NLG tools can be fine-tuned to generate content that aligns with the style and tone that voice assistants expect, enhancing the user experience.- Action: For example, instead of a generic sentence like “Visit our site for eco-friendly products,” NLG tools could generate something more voice-friendly, such as “Check out our website for a wide range of eco-friendly products like reusable bottles and sustainable kitchenware.” This matches the informal tone of voice search queries.
- Improve Content for Featured Snippets and Position Zero
Voice search often pulls answers from featured snippets. NLG tools can help create structured content designed for snippets by focusing on short, clear, and relevant answers that meet the format of voice search queries.- Action: If a user asks, “What are eco-friendly products?”, NLG tools can generate a precise, snippet-friendly answer: “Eco-friendly products are items that are made with minimal environmental impact, such as reusable bags, energy-efficient appliances, and biodegradable packaging.” This structure is ideal for voice search results, increasing the chances of appearing in featured snippets.
Example
Let’s say you work with the online retailer selling eco-friendly products. Your goal is to optimize for voice search by using NLG tools. Here’s how you can apply this:
Step 1: Generate Content Aligned with Natural, Conversational Language
A common voice search query might be, “What eco-friendly products can I buy for my kitchen?”
- Action: NLG tools can generate content like: “For your kitchen, you can buy bamboo cutting boards, stainless steel straws, and compostable plates.” This sounds conversational and natural, which matches voice search queries.
Step 2: Create Concise and Clear Answers for Common Queries
Another query could be, “Where can I buy sustainable products online?”
- Action: NLG tools generate a short and clear response: “You can buy sustainable products online at eco-friendly stores like EarthHero, Package Free Shop, and Thrive Market.” This is the type of direct answer voice assistants are likely to read aloud.
Step 3: Match the Tone and Style of Voice Search Interactions
If someone asks, “How do I make my home more eco-friendly?”, they expect an answer in a casual, conversational style.
- Action: NLG tools generate a response like, “Start by switching to LED bulbs, using reusable bags, and choosing eco-friendly cleaning supplies.” This phrasing fits the style of voice search and matches how people typically ask questions.
Step 4: Improve Content for Featured Snippets and Position Zero
Users might ask, “What is an eco-friendly product?”
- Action: The NLG tool generates a concise, snippet-friendly answer like, “An eco-friendly product is designed to have less environmental impact, such as reusable items or products made from sustainable materials.” This structure is perfect for voice search, increasing your chances of being featured in the voice search results.
Natural Language Generation (NLG) tools can significantly enhance your voice search optimization efforts by creating content that reflects conversational language, provides clear and concise answers, and aligns with voice search patterns. By using NLG, you can create content that is more likely to be featured in voice search results, improving your visibility and helping users find what they’re looking for.