Story Based Question
Imagine you’ve started a blog about healthy eating, and you’ve written a comprehensive article on “The Benefits of Plant-Based Diets.” While the content is great, you notice that you’re not getting as many backlinks as you hoped. You think, “How can I make this content more shareable and link-worthy?”
Then, you remember hearing that infographics can be a great tool for SEO and link building. You decide to turn your article into a visually appealing infographic that highlights the key benefits of a plant-based diet. But you’re wondering:
How exactly does creating infographics help in link building?
Exact Answer
Creating infographics helps in link building by making your content more shareable and visually engaging. Infographics simplify complex information, making it easier for others to understand and link to. When you create high-quality, valuable infographics, other websites, blogs, and social media users are more likely to share them, resulting in backlinks.
Explanation
Infographics are an excellent tool for building backlinks because they make complex or lengthy content more digestible and engaging. Here’s why they work so well for link building:
- Visual Appeal: Humans are naturally drawn to visuals. Infographics break down information into easy-to-understand chunks, making it more likely that people will share it on their own sites or social media profiles.
- Simplifying Complex Information: Infographics condense dense information into bite-sized, easy-to-read sections. When your content is simplified, it becomes more accessible and shareable, increasing the likelihood of backlinks.
- Shareability: Infographics are highly shareable. Bloggers, journalists, and social media users can quickly grab them and embed them in their own content, which is a great way to earn backlinks.
- Authority and Credibility: When you create an informative, well-designed infographic, it can position you as an authority in your niche. Other sites will want to reference your work as a trustworthy resource.
- Linkable Assets: Infographics are “linkable assets.” They serve as valuable resources that others want to link to, either because they are useful or because they add credibility to their content.
In short, infographics combine great design with high value, making it easier for other sites to link back to your content.
Example
Let’s say you’ve just written a detailed blog post about “The Health Benefits of a Plant-Based Diet.” To increase the chances of getting backlinks, you create an infographic that:
- Highlights the main health benefits of plant-based eating (lower cholesterol, reduced cancer risk, weight loss, etc.).
- Includes statistics and studies that back up the claims in your article.
- Is visually appealing, with clean design and bright colors that are easy to read.
You then share this infographic on your blog and across your social media channels. You also reach out to health and wellness bloggers, offering them the infographic to include in their posts about plant-based diets.
Because infographics are easy to share and visually striking, you begin to see other websites in the health and wellness space use it in their posts, each giving you a backlink. Your infographic is shared on Pinterest, linked to in articles, and picked up by nutrition-related websites. Each of these backlinks boosts your authority and helps improve your rankings for your target keywords like “plant-based diet benefits.”
Infographics are a powerful tool for link building. They make complex information easier to digest, encourage sharing, and increase the chances of earning backlinks. If you want to drive more traffic and improve your SEO, creating valuable, shareable infographics is a strategy worth pursuing.