Story Based Question
You’ve expanded your e-commerce business into new international markets like the UK, Japan, and Brazil. You’ve localized your website and optimized for region-specific keywords, but you’re not sure how to track how well these keywords are ranking in each market. You know that keyword rankings can differ greatly by country, and you don’t want to miss out on opportunities or fall behind your competitors. So, what tools are the best for tracking international keyword rankings across multiple countries and languages?
Exact Answer
To track international keyword rankings, use tools like SEMrush, Ahrefs, Moz, SERPWatcher, and SpyFu. These tools allow you to track rankings across multiple countries and languages, offering insights into your global SEO performance.
Explanation
Tracking international keyword rankings can be tricky because search behavior varies by country, language, and even search engine. Thankfully, there are several powerful tools designed specifically for international SEO that help you track your keyword performance across different regions and languages. Here’s how these tools can help:
1. SEMrush
SEMrush is a comprehensive SEO tool that provides international keyword tracking and helps you monitor your performance in different countries.
- How It Helps:
- Track Keywords Globally: SEMrush allows you to track keyword rankings in over 130 countries.
- Local Keyword Tracking: It enables you to choose the target country and language, so you can track localized keywords and variations in different markets.
- Competitor Keyword Tracking: SEMrush lets you track competitor rankings in each country, helping you understand how your site is performing relative to others in your target market.
2. Ahrefs
Ahrefs is another popular tool for keyword tracking and backlink analysis, and it’s great for international SEO.
- How It Helps:
- Rank Tracking Across Multiple Countries: Ahrefs allows you to track keyword rankings across multiple regions and languages.
- Localized Keyword Performance: You can track how your keywords perform in specific countries and regions, ensuring that you’re reaching your target audience.
- Detailed Keyword Research: Ahrefs has a huge database of search queries, making it easier to find regional keyword opportunities.
3. Moz Pro
Moz Pro is a solid option for international keyword tracking, with a focus on ease of use.
- How It Helps:
- International Keyword Tracking: Moz Pro tracks your keyword rankings across different countries and regions.
- Customizable Reports: It offers customizable reports so you can track keywords and performance across different markets.
- Local Keyword Insights: Moz also provides keyword research tools that help you discover region-specific search terms and their search volume.
4. SERPWatcher by Mangools
SERPWatcher is a user-friendly tool designed to track keyword rankings, including for international markets.
- How It Helps:
- Multi-Country Rank Tracking: It supports rank tracking across multiple countries and languages, so you can monitor your rankings in local markets.
- Keyword Monitoring: SERPWatcher tracks not only your rankings but also metrics like traffic potential, giving you insights into how each keyword is performing internationally.
- Rank Progress Tracking: SERPWatcher makes it easy to track progress over time, helping you identify trends and changes in your international keyword performance.
5. SpyFu
SpyFu is another great tool that provides keyword tracking along with competitor analysis, and it’s useful for international SEO campaigns.
- How It Helps:
- Competitor Keyword Analysis: SpyFu lets you see which keywords your competitors are ranking for in different countries.
- International Keyword Insights: You can track keyword performance in multiple regions and get insights into how competitors’ keywords perform globally.
- Customizable Tracking: SpyFu allows you to set up international keyword tracking campaigns based on specific regions and languages.
6. Google Search Console
Although not a full-fledged international SEO tool, Google Search Console offers valuable insights for tracking keyword rankings in different regions.
- How It Helps:
- Performance by Country: You can segment your search queries by country to see how your keywords perform in different regions.
- International Targeting: Google Search Console allows you to set up country targeting for your site to help you monitor rankings in specific markets.
Example
Let’s say you run an online store selling eco-friendly products, and you’ve just launched localized sites in the UK, Japan, and Brazil. Here’s how you would track keyword rankings using these tools:
1. SEMrush
You use SEMrush to track the keyword “eco-friendly products UK” in the UK, “produtos ecológicos Japão” in Japan, and “produtos sustentáveis Brasil” in Brazil. SEMrush shows you exactly where you stand in each market, highlighting keywords that are performing well and those that need more attention.
2. Ahrefs
You enter your target keywords into Ahrefs and get a detailed analysis of their performance in each country. For example, in the UK, you rank well for “green products” but discover that you need to focus more on terms like “eco-friendly fashion UK” to compete better. Ahrefs helps you refine your strategy for each market.
3. Moz Pro
You use Moz Pro to track “sustainable products” in the UK and “produtos sustentáveis” in Brazil. Moz Pro provides detailed insights into your rankings, keyword volume, and opportunities to improve rankings in each country. It also suggests regional keywords based on local search behaviors.
4. SERPWatcher
With SERPWatcher, you can monitor your keyword rankings over time. You track how “eco-friendly gadgets UK” performs in the UK, “tecnologia ecológica Japão” in Japan, and “gadgets sustentáveis Brasil” in Brazil. You get a clear picture of how your keyword positions shift, helping you adjust your strategy as needed.
5. SpyFu
Using SpyFu, you analyze the keywords your competitors are ranking for in Brazil, the UK, and Japan. You discover that your competitors in the UK are targeting long-tail keywords like “eco-friendly gifts UK”, which you haven’t focused on yet. You adjust your content strategy based on this insight.
6. Google Search Console
Finally, you check Google Search Console to see how “eco-friendly products UK” and similar keywords perform in each country. The tool helps you identify which pages are attracting traffic and which need optimization.
Tracking international keyword rankings is crucial for understanding how your SEO efforts are performing in different regions. Tools like SEMrush, Ahrefs, Moz Pro, SERPWatcher, SpyFu, and Google Search Console provide essential data to monitor your global SEO performance. By regularly tracking and adjusting your keyword strategy, you can stay ahead of competitors and improve your rankings in each international market.