Story Based Question
You’ve been developing your meditation app for a few months and are excited to launch. However, you’re unsure which keywords will help your app rank well in the app store. You realize that choosing the right keywords is crucial for visibility, so you start researching tools that can help you identify the best keywords for your app. You wonder, “What tools can I use for ASO keyword research to ensure my app gets discovered?”
Exact Answer
There are several tools available for ASO keyword research, including App Annie, Sensor Tower, Mobile Action, Keyword Tool, and Google Keyword Planner. These tools help you find relevant keywords, analyze search volume, assess competition, and track keyword performance.
Explanation
Choosing the right tools for ASO keyword research is essential to ensure your app gets the visibility it deserves. Just like with traditional SEO, keyword research for app stores requires finding keywords that are relevant, have good search volume, and have manageable competition. Here’s a breakdown of some of the most popular tools for ASO keyword research:
- App Annie
- What it Does: App Annie is a powerful tool that provides app performance data, including keyword tracking. You can use it to find relevant keywords, monitor your app’s rankings, and check the search volume for different keywords.
- Why It’s Useful: It gives you insight into how other apps are ranking for specific keywords and helps you identify opportunities to rank higher.
- Sensor Tower
- What it Does: Sensor Tower is one of the most widely used ASO tools. It offers detailed keyword research features, allowing you to track keywords, check search volume, and monitor competition. You can also get historical data on app rankings for specific keywords.
- Why It’s Useful: It’s especially helpful for discovering new keywords and tracking keyword trends over time. You can use it to see how your app performs against competitors in the app store.
- Mobile Action
- What it Does: Mobile Action is a comprehensive ASO platform that provides keyword research, app performance tracking, and competitive analysis. It lets you explore keywords based on their volume, difficulty, and relevance to your app.
- Why It’s Useful: Mobile Action’s competitive analysis tools allow you to compare your app’s keyword performance against competitors, giving you a good idea of how to position your app in the market.
- Keyword Tool
- What it Does: Keyword Tool is a simple yet effective tool for generating ASO keywords. You can enter a seed keyword, and it will generate a list of related long-tail keywords that you can target for your app.
- Why It’s Useful: It’s particularly helpful for discovering niche, long-tail keywords that have lower competition but still draw significant search traffic.
- Google Keyword Planner
- What it Does: Google Keyword Planner is a tool typically used for SEO, but it’s also useful for ASO keyword research. You can use it to identify high-traffic keywords that are relevant to your app and assess search volume across different regions.
- Why It’s Useful: While it’s not specific to the app store, Google Keyword Planner can give you a good understanding of general keyword trends that can be applied to your app’s title and description.
Example
Let’s say you’re working on the meditation app we discussed earlier. You want to find the best keywords to help your app get discovered. Here’s how you might use these tools:
- App Annie:
You use App Annie to look up other popular meditation apps and find keywords like “guided meditation,” “meditation timer,” and “stress relief meditation.” App Annie helps you see which keywords these apps are ranking for and gives you an idea of their performance. - Sensor Tower:
Using Sensor Tower, you analyze search volume and competition for keywords like “meditation for beginners” and “mindfulness app.” The tool shows that “mindfulness app” has a high search volume but is highly competitive, so you target more specific terms like “easy meditation” instead. - Mobile Action:
You use Mobile Action to compare your app with competitors and notice that your app could rank better for keywords like “relaxation exercises” and “daily meditation,” which are currently underutilized by other apps. - Keyword Tool:
You enter “meditation” into Keyword Tool and generate a list of related long-tail keywords such as “guided meditation for anxiety” and “meditation for sleep.” These keywords are more specific and less competitive, but still relevant to your target audience. - Google Keyword Planner:
You input terms like “stress relief” and “mindfulness” into Google Keyword Planner to understand their search volume and trends. This helps you refine your ASO strategy and ensure you’re targeting keywords with good search potential.
Using these tools in combination, you can discover the best keywords to target, avoid high-competition terms, and improve your app’s visibility in the app store.